Tag Archives: Develop Analytics

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Using Facebook Hashtags

You have undoubtedly seen the use of hashtags (#) on various social media platforms like Twitter, Instagram and Vine. These symbols can provide users with a way to receive the latest updates on specific topics, participate in conversations and connect with people who have similar interests. The hashtag has also become an effective tool for businesses of any size to engage and connect with their audience.

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Google eCommerce Tracking (not tracking) in AspDotNetStorefront

Last week an industry partner that specializes in PPC management with AspDotNetStorefront was having an issue with one of their new client’s websites. They brought us into the mix to review and diagnose the client’s site to resolve why Google’s ecommerce tracking code wasn’t registering all customer orders, rather just some orders intermittently.

After speaking with the storeowner, it was apparent he was equally as frustrated by the tracking code not working. After all they are trying to measure the success of a PPC campaign and not getting the right data. That’s frustrating for everyone.

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Super Bowl or Social Bowl?

Ok, so just in case you have been living in a cave for the last week, the NFL season is over and the New York Giants are Super Bowl Champions.  In fact, a few of us here at Technetium are native New Yorkers, and are absolutely thrilled about this.  Being one of those fans I would love to fill this Blog with praise for the New York Giants, but I will spare our loyal readers…for now.

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NEW YEAR’S RESOLUTION #3: Get Smart With Smart Phones

Last week was the Consumer Electronics Show (CES) in Las Vegas. A few of us here at Technetium flew out to make sure that our clients were happy with the materials we provided them for the show, and to catch up with some old friends. It’s amazing how small such a large industry can seem, as we literally could not walk more than a few steps without seeing a familiar face. I guess it helps when you have over 15 years in the industry.
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NEW YEAR’S RESOLUTION #2: Improve Search Engine Rankings

As the years go by our average attention span has lessened at an alarming rate. Our patience is lower than ever and the days when we would use a dictionary or phone book to look up a word or telephone number come from a long time ago in a galaxy far, far away.

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