Westgate Resorts POS, Direct Mail & Digital Campaign

Brief

Founded in 1982, Westgate Resorts is the largest privately held corporation in the Central Florida area. Starting with its original 16-unit resort at Westgate Vacation Villas, Westgate Resorts now encompasses more than 10,000 guestrooms at 28 full-service resorts in premiere travel destinations throughout the United States.

In an effort to generate new sales, West Gate Resorts collected a list of referrals from new owners. They wanted a highly personalized campaign that was sent from the owner to their friends.

Accomplished

We designed an ultra personalized vacation postcard with a vacation picture of the owner’s family, and a vacation offer highlighting a vacation destination that was personally selected for the owner’s referral. The campaign was successful in generating referral data that enhanced West Gate Resorts’ database for future campaigns.

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