PROformance Hoops Branding & Magento eCommerce Storefront


PROformance Hoops selected BMDM to migrate away from AspDotNetStorefront and into a new Magento Community storefront. Their goals for this conversion were to upgrade the brand image, simplify the checkout process, and streamline their operational workflow.

The initial storefront was performing at an acceptable level but was outdated in design and functionality. One primary obstacle for the new project was to complete the migration and relaunch without negatively impacting search engine rankings and customer visibility.


BMDM developed a fully responsive web design for this new Magento Community storefront. The custom theme incorporated an all-new PROformance Hoops logo, modern color scheme and a completely new presentation of their industry-leading products.

This new Magento Community website launched in October 2015, and has been very well received by their customers. As a leading manufacturer or high-end in-ground basketball goals, PROformance Hoops is positioned for tremendous growth on this new platform.

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