Finatic Customized eCommerce Site Using PHP/mySQL Development


Finatic is an online surfboard fin rental company that manages monthly subscriptions with queue-based “ordering” of fins. The initial program was integrated into an AspDotNetStorefront shopping cart but needed to be it’s own self-contained storefront customized for the program’s workflow.

Finatic engaged Technetium to develop a custom site that manages their fin rental program. After significant UX/UI research and discussion, the wireframe process allowed for collaborative development of a better mousetrap.


The final product manages client subscriptions, communicates with’s ARB (automated recurring billing) system, has an interactive queue, various user roles, and an admin area for site management and order fulfillment. The site is fully responsive and custom developed using PHP/mySQL.

Results: Launched in September of 2014, the new site provides total program management for Finatic customers and their fulfillment team. Initial reviews show a tremendous increase in customer satisfaction and sales growth.

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