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Dynamic Print Portals

Nowadays, it’s easier than ever for anyone to start their own business, and that means a lot more voices vying for your audience’s attention, both online and offline. Print is still the most effective way to get your target market’s attention, and adding an extra layer of interest further boosts the likelihood that someone will notice and read what you have to say.

Let Us Handle It!

You’ve been there. A sales rep photocopies your logo and slaps it on a brochure that the legal department would never approve. Or those thousands of mailers that were printed up and stored for future use have to be trashed because something changed. Or your distributors would love to use the images and layouts that your marketing team has painstakingly assembled – but can’t without submitting a request and waiting for someone to get to it.

Not anymore. BMDM has been creating Dynamic Print Portals for 12 years (back then they were W2P or web-to-print sites), so we know what we’re talking about. And ours aren’t the static catalog reorder sites that most printers installed and forgot about years ago. Ours are dynamic – enabling the user to customize on the fly, upload mailing lists and preview the final product – before it gets sent to you for approval. Powered by the quality and creativity of BMDM you can’t go wrong.

Southeast Toyota Web-to-Print Portal

Brief

Southeast Toyota is the world’s largest independent distributor of Toyotas and Scions. The company’s vehicle processing facilities distribute cars, trucks and vans, and parts and accessories to 173 independent Toyota dealers in Florida, Georgia, Alabama, and North and South Carolina. SET dealers sell approximately 20 percent of all Toyotas sold in the United States.

SET wanted an efficient way to provide it’s dealers with a marketing channel that combined ultra-targeted lists with customizable direct mail templates, while still maintaining Toyota brand guidelines.

Accomplished

Working with SET’s internal marketing department and advertising agency, we built an online marketing interface that allows dealers to order marketing materials with specific SET incentives and personalized offers.

The project included construction of the site, design of materials, integration of data, definition of variables, programming of templates, and customization options. We fulfill 100% of orders, printing, mailing services, technical support, legal interface and site promotion to dealers.

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