Managing the User Experience

inbound and outbound marketingCreating a simplified user experience (UX) is a combination of data analysis and strategy. The balance between inbound and outbound marketing tactics across digital and traditional channels is what provides the quintessential brand.

Inbound and Outbound Marketing

With the evolution of the internet, many people have shifted focus to inbound marketing tactics such as search engine optimization (SEO), pay per click (PPC) and other inbound strategies. In today’s mobile world, inbound marketing is extremely important, especially if they find you online when they need your product or service and close themselves on the sale. However, strictly focusing on inbound tactics limits your brand’s potential. Pushing your message to your followers through strategic touch points will prove fruitful in the end. The key is communicating with your customer how and when they want to be reached.

Digital and Traditional Marketing

As digital technology becomes even more intertwined with our lives, we see smartphones everywhere. Communicating to this digital audience is essential. However, people still read magazines, watch television and listen to radio (including Pandora and other streaming platforms). Traditional advertising to these consumers is key to reinforcing your brand’s mindshare with the audience. Together, digital and traditional media envelop your consumer so they have various touch points.