What is Personalized Digital Direct Marketing?
Have you noticed that the number of marketing channels that exist are taking a hockey stick graph-like climb in to orbit?
In the social media marketing space alone, there are over 200 different tools and services across 25+ categories. Feeling overwhelmed? I’ll bet. Many businesses are experiencing the same dilemma.
Want To Reach Millennials? Go Digital.
As Apple gears up to release the new iPhone 5, all eyes are on Millennials (ages 13-34). Making up 27.43 percent of the US population, this group is the driving force behind smartphone sales. According to Nielsen, 74 percent of young adults (ages 25-34) and 58 percent of teens (ages 13-17) own a smartphone.
Social Response Is Direct Response
On Sept. 4, 2012 Coca-Cola™ became the first retail brand to reach 50 million likes on Facebook.
Coca-Cola’s social media strategy is extremely successful at engaging fans in conversation. Using Facebook as a platform for two-way communication allows Coca-Cola to refine and perfect their marketing strategies.
Tags: coca-cola, coke, direct marketing, facebook, social media