Direct Mail is Still Relevant!
Why, in this day of digital technology, is direct mail a viable tool for a marketer? The fact is – today, according to the Direct Marketing Association, every $1 spent on direct marketing yields, on average, $12.03 in sales revenue. That’s an ROI any marketer would love to achieve!
Imitation a Form of Flattery? Or Blatant Design Infringement?
A few weeks ago one of our colleagues forwarded us a copy of Matchbox Twenty’s preorder artwork for their upcoming release North. The artwork was an uncanny resemblance to the artwork we designed for Boyz II Men’s release Twenty that celebrated their 20th anniversary.
Tags: Branding & Strategy, Define Your Brand, Marketing, Orlando Advertising Agency, Technetium
Orlando Agency Wins ADDY® Award for SOUL by Ludacris
Technetium, an Orlando-based brand marketing agency, was honored with an ADDY® Award at the recent AAF-Orlando ADDY® Awards Gala for its work on the SOUL by Ludacris product line.
ORLANDO, FLA. (February 21, 2012) — Technetium, an Orlando-based brand marketing agency, was recently recognized with a Silver ADDY® at the 2012 AAF-Orlando ADDY® Awards for their work on the SOUL by Ludacris package design.
Tags: Advertising Agency Orlando, Branding & Strategy, Consumer Package Design, Define Your Brand, Digital Marketing Strategy, Marketing, Orlando Advertising Agencies, Orlando Advertising Agency, Orlando Website Design, Technetium