Mobile, Mobile, Mobile, Big Data and Mobile.
(Oh – and a little about direct mail too.)
That may seem like an unlikely title for the first post in a brand-spanking new blog, but it’s essentially a recap of the Direct Marketing Association’s DMA13 conference and trade show.
As I write this I’m on the plane heading home to Orlando from Chicago, and thinking back on the sessions I’d attended, they were all variations of the above themes. Which is exactly why I started this blog; because everyone is talking about mobile integration but almost no one is talking about how to get those millions of new smartphones and tablets coming on line every month to engage with brand’s mobile presence.
Q: Okay, so what’s this new-fangled Augmented Reality thing going to cost?
A: less than you probably think. Or a whole lot more.
Sure. It’s slick, but WIIFM? (Or your brand, for that matter)
Bringing Print to Life: Part two of four:
#2: How can I use Augmented Reality to advance my brand?
- If it’s printed, AR can enhance it. It adds an extra layer of engagement to print ads, brochures, business cards, packaging, posters, billboards and more.
Aurasma and Layar and Blippar, Oh My!
Hopefully by now your interest has been piqued and you’re ready to take the next step. Which in this case is to explore the different platforms and figure out which you want to play with.
Bringing Print to Life (part one of a four part series)
Well, it’s been far too long, but I’ve finally had a chance to put together some content that I hope you find worthwhile. It may be a bit basic, but there’s still a lot of confusion out there about what the heck Augmented Reality is, so I figured it was time to put together an orientation.
It doesn’t hurt that I have a few speaking engagements coming up that require some “from scratch” information, so this way I can kill two birds with one stone. Or a few posts.
This information has been culled from a number of sources, but I have cited those from which I’ve drawn particular statistics or examples.
Let’s get started with a definition, shall we?