Category Archives: Data

It’s PRE-targeting, not RE-targeting!

Address-Linked display and pre-roll ads bring offline data online, for the first time.

Like Monty Python or Indiana Jones before us, for the past five years we’ve been looking for a way to take the tremendous stores of profiled and modeled data that had been cultivated and curated into amazing databases, and repurpose them for online use. The Holy Grail of direct marketing, if you will.

Aurasma and Layar and Blippar, Oh My!

Hopefully by now your interest has been piqued and you’re ready to take the next step.  Which in this case is to explore the different platforms and figure out which you want to play with.

Bringing Print to Life (part one of a four part series)

Well, it’s been far too long, but I’ve finally had a chance to put together some content that I hope you find worthwhile.  It may be a bit basic, but there’s still a lot of confusion out there about what the heck Augmented Reality is, so I figured it was time to put together an orientation.

It doesn’t hurt that I have a few speaking engagements coming up that require some “from scratch” information, so this way I can kill two birds with one stone.  Or a few posts.

This information has been culled from a number of sources, but I have cited those from which I’ve drawn particular statistics or examples.

Let’s get started with a definition, shall we?

Make Your Website Work For You

Your website should be working overtime.

A site that’s working overtime will direct clients to your product or service while collecting valuable contact information. Client provided information can be used as a base for your future direct marketing campaigns; and collecting this information can drastically reduce your reliance on paid prospecting lists.