Category Archives: Client Services

It’s PRE-targeting, not RE-targeting!

Address-Linked display and pre-roll ads bring offline data online, for the first time.

Like Monty Python or Indiana Jones before us, for the past five years we’ve been looking for a way to take the tremendous stores of profiled and modeled data that had been cultivated and curated into amazing databases, and repurpose them for online use. The Holy Grail of direct marketing, if you will.
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