Category Archives: Branding & Strategy

It’s PRE-targeting, not RE-targeting!

Address-Linked display and pre-roll ads bring offline data online, for the first time.

Like Monty Python or Indiana Jones before us, for the past five years we’ve been looking for a way to take the tremendous stores of profiled and modeled data that had been cultivated and curated into amazing databases, and repurpose them for online use. The Holy Grail of direct marketing, if you will.
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Website Launch: Maxis360 Information Technology Experts

Technetium is excited to announce the launch of Maxis360’s new responsive website built on the WordPress CMS platform and Foundation 5 framework. Technetium’s leadership and experience in digital design and HTML5/CSS3 enabled Maxis360 to confidently embark on their new corporate website. As a growing information technology (IT) leader, Maxis360 desired a new website that symbolized their technology expertise online while recapping their corporate history and ongoing strategic direction.

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Website Launch: HausVac Central Vacuum Systems

As part of its national expansion, HausVac approached Technetium to develop a modernized online presence and refresh their brand. Established in 1981, under the name East End Centro-Vac, HausVac has been the leader in central vacuum sales, products, and service for over a quarter century.

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Custom eCommerce Development in PHP and SQL Server

Sometimes off-the-shelf software is a simple choice and a smooth integration. For many ecommerce retailers determining which shopping cart platform to use is a big decision and a process of reviewing the pros and cons of each platform and weighing those to determine which path to take. For other companies, an off-the-shelf solution doesn’t provide the workflow integration that they require and custom development is necessary.

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Social Sharing, Virality and Exponential Growth

Each year the team here at Technetium looks forward to strategizing, creating and implementing the DWC Model Search,a national model competition for DanceWear Corner, a dancewear retail store located in Orlando.

The primary purpose of this contest is to find qualified models for DWC’s promotional materials, while increasing brand awareness, growing DanceWear Corner’s social reach and engagement, and building brand loyalty.

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