Category Archives: Advertising

It’s PRE-targeting, not RE-targeting!

Address-Linked display and pre-roll ads bring offline data online, for the first time.

Like Monty Python or Indiana Jones before us, for the past five years we’ve been looking for a way to take the tremendous stores of profiled and modeled data that had been cultivated and curated into amazing databases, and repurpose them for online use. The Holy Grail of direct marketing, if you will.
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Mobile, Mobile, Mobile, Big Data and Mobile.
(Oh – and a little about direct mail too.)

That may seem like an unlikely title for the first post in a brand-spanking new blog, but it’s essentially a recap of the Direct Marketing Association’s DMA13 conference and trade show.

As I write this I’m on the plane heading home to Orlando from Chicago, and thinking back on the sessions I’d attended, they were all variations of the above themes.  Which is exactly why I started this blog; because everyone is talking about mobile integration but almost no one is talking about how to get those millions of new smartphones and tablets coming on line every month to engage with brand’s mobile presence.
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