BMDM in 2019
Hello! Welcome to my first of many blogs about interning at BMDM….
My name is Nicolas Tomasello, and as a creative student finishing my last semester at the University of Central Florida, it’s exciting to begin my office experience with a unique organization like BMDM. I’m looking forward to research and learn about data-driven digital marketing, from head to toe. I will be conducting my research onto a series of multiple blogs through the weeks.
Before interning at BMDM, I attended both High School and Community College in Tampa, FL, after finishing, I decided to attend college at UCF. Additionally, I have worked as a server throughout the past 5 years to pay for my education, and conducted a printed student-operated newsletter titled: “Free Spirit” through the past year. Through printing hundreds of colorful, creative newsletters for students, I instantly grew fascinated with the operations held at BMDM. BMDM carries multiple printing substrates, many of which are quite limited– from printing on magnets, to printing content on black with white ink. But substrates really are the tip of the iceberg at BMDM. Among those interesting options, there’s even more creative services that I was not initially aware of.
Within my first week, I realized our get-togethers, are also, quite creatively driven. At our first meet up of the year, we decidedly cut our office time by a few of hours, to get together by the lake and discuss what is driving us for the year. Conversations of the several ventures involving businesses working with us, also special diets, and sleep routines.
Needless to say, there wasn’t any “corn-hole” board (thankfully), and no typical bbq food, instead, we traded that with throwing axes and self-made Poke-bowls. Both were exciting, not only were both activities new to me, but to participate collectively as an office, was a fresh and new first.
Me attempting to hit a bulls-eye with my throwing axe.
Team building plays a great part in succeeding with quality service. While each member of BMDM stands out in a particular field over another, through good relationships we all share knowledge of each facet of BMDM. Together we make data digital marketing a collaborative and professional experience.
Through the next few weeks, I will be learning about several assets, programs, and services that all make up the backbone of BMDM. Programs like AccuZip, Data Hygiene, SharpSpring, and our very own services such as Address Linked Web Ads, Postal Retargeting, Event Retargeting, are all subjects I will be going in depth on throughout the following weeks.
For any questions on how the ever growing digital marketing services will be conducted throughout 2019, reach out to us!
1323 Brookhaven Drive
Orlando, FL 32803
by Nicolas Tomasello (Nicolas is an intern and student for Spring 2019)
Mailable Magnets: One way that BMDM is bringing this unique direct mail option to market
How do you introduce someone to a product that you know they can use but don’t know is available? One that’s so different, folks wouldn’t realize what it was even if they held it in their hands? That’s the challenge we most recently faced with our magnetic substrate – upon which we are able to print personalized, variable messaging on both sides, which works perfectly as a mailable magnet.
How would you convey the attributes of the material to someone that doesn’t know it exists? When asked how the team came up with the idea of using refrigerator poetry to get the point across, CEO and co-founder Chuck Barnett said, “We wanted to put something in peoples’ hands that screamed magnet. Printing is easy, but the challenge with this substrate is educating our clients to the endless possibilities. People didn’t even know they could print on both sides of a sheet of paper with a personalized message, let alone on a magnet. This is one way of getting our point across.”
But the generic kits didn’t have the personalization that BMDM incorporates in everything we do, so we went online to gather information on each of our prospects. This included publicly available information like the recipient’s alma mater, hobbies, and career positions which we incorporated into the poetry panel. The other side included a personalized illustration on how the end product could come together as well as suggested applications based on our recipient’s industry such as customized calendars, personal invitations, special offers or promotions.
And it’s to make certain the message was getting across, so we also sent out an explanatory email that included a nifty how-to .gif:
The bottom line? The campaign was a resounding success. Not just through new business, but also by reaffirming BMDMs position as a pioneer in personalized printing on specialized substrates with clients, prospects and partners.
If you’d like a sample of this magnetic mail piece, just fill out the form below and make sure to include your request in the comments.
3 Reasons Why Direct Mail is Making a Comeback
When online behemoths like Google and Amazon rank among the largest direct mail advertisers in the US, you can’t deny that direct mail marketing is still very much alive. But we’re not talking about your grandma’s direct mail.
Kick Bots in the Butt and Boost REAL Web Ad Views to 100%
Bots. Gotta hate ‘em. You get buy-in on a campaign, design the creative, launch your web ads, and then…they’re being viewed by bots 40% of the time. But why is this happening?
That’s right – BMDM is hiring!
We’re in search of an experienced Account Manager.
As we’re expanding our reach even further into the realm of data-driven digital marketing, we’re looking for someone that can help us keep things running smoothly around here. We’ve got a lot going on, with lots more to come, and this is a critical position that will be involved with about every facet of the business. So of course we want to make sure that whoever we bring on board will be able to hit the ground running – and will be eager to learn and grow with us for a long time to come.